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Wednesday, 20 March 2013 02:00

Icc Opens Sundra Lifestyle Supermarket

The ICC Group (Independent Cash & Carry Group) successfully opened their second "new look" Lifestyle Supermarket franchise store in Sundra, near Delmas in Mpumalanga on the 2nd March 2013. The opening of the Supermarket, serving as both a retail and wholesale store, was well received by the community, with live music and various other festivities taking place to mark the occasion.

The staff from ICC were present at the opening to once again show support and congratulate the owner, Gert van der Berg, as well as the Manageress, Lenta Rossouw and the excited staff on this momentous occasion. Turnover on the first day tripled their previous daily trading figures, boding well for future success.

The Sundra Lifestyle Supermarket serves a wide range of people from the Sundra, Delmas, Welgedacht and Slovo Park communities. By changing to ICC's Lifestyle Supermarket Franchise, owner Mr van der Berg was able to enhance the store's appearance both inside and outside, ensure a wide range of stock available across all categories and have a consistent brand image throughout i.e. signage, fixtures and fittings, staff uniform, branding on trollies, packets etc.

Cedric Appel, who heads up ICC's Franchise Division, was pleased with the second successful opening of their franchise store and commented. "With the successful opening of our second Lifestyle Supermarket, it once again proves to us that its not necessary to over capitalise on stores but rather to provide a store with acceptable standards being hygiene, range, stock availability, fair pricing and being owner operated is critical."

For further queries and franchise opportunities, contact Cedric Appel on

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