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Tuesday, 08 November 2011 02:00

ICC Home Lifestyle Store Opening a Great Success

The ICC Buying Group successfully opened its first non food dedicated franchised store in Delareyville, North West Province on Friday the 4th November 2011. This lifestyle store, focused exclusively on non-food items, is the first of its kind concept store for the ICC Buying Group, with their other members predominantly focused on food.

The ICC Home Lifestyle store is owned by the Ramos brothers, who were both present to witness this auspicious milestone. The store sells products such as glassware, plasticware, stationery, kitchenware, crockery, cutlery, and children's toys with pricing aimed to attract the lower LSM income levels.

The first days trading went extremely well, with approximately 200 shoppers and the expected sales targets were achieved! Customers entered the store when the doors opened at 08h00 and a steady flow continued throughout the day, with each shopper ably assisted by the enthusiastic shop assistants bearing big smiles.

ICC Group CEO Gert Scheepers was present at the opening and was impressed with the layout of the store and the statistics from the days trading. Scheepers commented: "We are very positive about this new franchise concept for our group and foresee opening up at least 10 more stores like this by the end of 2012. We are proud to offer the competitive negotiated rates for our members from the suppliers, and look forward to providing the ICC Home Lifestyle Store concept as well as all our members, competitive deals within the industry.

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