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Tuesday, 08 October 2013 02:00

ICC Lifestyle Supermarket and House & Home Opens in Regent Park

VICC opened their first Johannesburg based Lifestyle Franchise store on the 27th September 2013 in Regents Park, South of Johannesburg. Lifestyle Value Supersave and Lifestyle House & Home opened on the opposite sides of Augusta Street, offering customers a wide range of food and non-food items at excellent prices.

Storeowners José and Rita Lira De Abreu took the decision to transform their current stores into the Lifestyle Franchise to take their business to the next level. Once signed up, they worked tirelessly with The Lifestyle Franchise team to transform the stores, both inside and outside. This included store redesign, merchandising, service department development and stock replenishment offering well-stocked, clean, neat and tidy shelves. An IT system was also implemented including a wirelessly linked point of sale system between both stores.

Through the Franchise, the shop is now able to offer a wide range of competitively priced goods for shoppers at excellent margins, one of the most important benefits of joining the Lifestyle Franchise.

The ICC team operating the Lifestyle Franchise, key suppliers, the owners and employees were delighted at their first days trading under their new look store! The Lira De Abreau's look forward to a more profitable business going forward thanks to the mentorship and development they now enjoy under the Lifestyle Franchise banner.

For further queries and franchise opportunities, please contact Cedric Appel on or Manny Gouveia on .

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