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Thursday, 22 March 2012 02:00

ICC 2012 Young Community Shaper Project Launches

The annual ICC Young Community Shaper Project (YCS), now in its 10th year of existence, launched on the 12th March to cultivate youth leadership and assist youth with the potential to become future leaders of our country.

The Project has been created to identify and acknowledge the important roles young South Africans play in developing, building and empowering their local communities. The quest will be to find a community leader who best portrays the spirit and culture of giving and Ubuntu and reward these youth who are actively involved in local community upliftment projects that bear no financial rewards.

There are two main categories to the competition, namely social upliftment (feeding schemes, sport and cultural projects etc.) and skills development.

Youth are offered the opportunity to showcase their projects and to become an inspiration to their peers. After a strict judging process, the winner of the ICC YCS Project will receive R60 000 towards their chosen project in order to maintain, build and sustain the work they are doing in their respective community. Runners up each receive R30 000 and each finalist receives R10 000.

The YCS Project is sponsored by various blue chip companies, headed up by the ICC Group. Together the sponsors are able to provide training, facilities, guidance, and help to grow the projects into sustainable community projects that will benefit all.

Gert Scheepers, CEO of the ICC Group commented: "The youth are the future of this country and we strive to assist, nurture and grow the excellent, selfless work that is done in these communities, where many of our stores are located. By acknowledging these Young Community Shapers and ploughing funds into their local community projects, we are ultimately helping the entire community."

The YCS Project has kicked off with a national media campaign calling for entries until the 14th May 2012. The campaign occurs in conjunction with a road show into the various communities, using previous YCS winners, to create awareness and scout for potential nominations. All entries then go through a strict judging process before a shortlist is identified. The next set of road shows will then commence, where candidates are visited and their social upliftment projects verified and evaluated before nine regional finalists are chosen. These finalists are then flown to Johannesburg for a national judging process, culminating at the national final gala dinner in July 2012 where the winner and runners up are

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